A website is the main currency today for small businesses. It can change the rules of all types of companies. However, developing a website that alters the rules requires an expert knowledge of technology and skills. It isn’t for the faint-hearted. It takes a whole array of tech to create a captivating and aesthetically convincing website that turns your intended audience into paying customers.

Digital marketing and web development are like peanut butter and jelly – when they’re in sync they’re the best of both worlds. Digital marketing connects with the target audience using methods such as SEO, content marketing, and PPC (pay per click). Web development enhances SEO and optimizes user experience, and allows advanced analytical tools to deliver digital marketing success.

Your agency’s website is the location where your digital marketing performance takes place. Concentrate on speed and performance to ensure that your site is performing at its best. Slow websites are like playing a musical with long awkward click for more intermissions. Make sure you focus on speed and development of your website to ensure that your website is fast, reliable and responsive.

Effective communication with clients is a vital element of the growth strategy of your agency. Your channels and messaging must be specific to your ideal customer personas, the fictional profiles which represent your highest-value clients. This will help your agency attract them to your agency, explain how you can solve their business challenges, and motivate them to take action.